iBwave Unveils New Brand Identity
The change to New Image Reflects iBwave’s Organizational Growth And Offer Change
Dubai, United Arab Emirates – November 2, 2009 – iBwave today unveiled its new brand identity that marks a new milestone in the company’s history and represents its shift towards a new strategic vision. The aim is to provide wireless carriers with a complete suite of solutions and services beyond the software, enabling them to increase their profitability through the optimization of their indoor wireless network reliability. With iBwave’s new offerings, wireless operators can meet today’s expectations for anywhere, anytime connection for data intensive applications. iBwave will unveil its new corporate identity and demonstrate its innovative offers and solutions during the IIR In-Building Middle-East, held in Dubai from November 1 to 4, 2009.
“We have identified new growth opportunities that complement the network design solutions we have been offering so far. Our focus now is to address the needs of the global wireless operators at the enterprise level and to help them improve their in-building wireless network deployment process, which will ensure interdepartmental collaboration and efficiency throughout the project lifecyle,” says Mario Bouchard, President and CEO of iBwave. “Our portfolio will address the entire value chain from business plan modelling and opportunity qualification, to field data collection, system design, implementation support and system monitoring and maintenance.”
This shift in mindset triggered the transformation of our corporate image. iBwave’s new branding system simplifies and unifies the new software portfolio in an effort to better communicate its wide-array of solutions offered to its customer base. The new branding clearly defines each product characteristic and will be easily understandable by interested buyers. Each software products is accompanied by specific professional services and certification and will soon be offered in an Enterprise version that addresses every aspect of indoor wireless network projects, which will foster efficient interdepartmental collaboration across the entire in-building value chain.
“iBwave’s revamped identity will strengthen our brand equity and expand the company’s visibility and reach globally, establishing a stronger emotional connection with our customers and partners while strengthening our overall position in the marketplace as an indoor wireless industry leader,” says Mario Bouchard, President & CEO of iBwave. “We have reinforced all of our attributes and have given our logo a fresh look that is more relevant in the industry we are evolving in today. Our leadership and commitment to innovation is represented in the new logo by its vibrant red color, with the square translating into the perspective of a cube that abstractly portrays a building in which the white dot acts as the beacon of an unfailing wireless signal.”
iBwave’s new energetic identity is representative of the new direction the company is headed towards today and will help reflect the company’s strategic growth direction, expand its visibility and reach globally and convey its passion and promise to serve clients in the best way possible.
iBwave Solutions, the standard for converged indoor network planning is the power behind great in-building wireless experience, enabling billions of end users and devices to connect inside a wide range of venues. As the global industry reference, our software solutions allow for smarter planning, design and deployment of any project regardless of size, complexity or technology. Along with innovative software, we are recognized for world class support in 90 countries, industry’s most comprehensive components database and a well-established certification program. For more information visit: www.ibwave.com
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